When sellers put their home on the market, they hope that two things will happen: it will sell for a great price and it will sell quickly. Some San Diego sellers put up a “For Sale” sign (unless the property is in the Covenant), cross their fingers, and wish for the best. I recommend being a lot more proactive. Of course, how quickly and for how much a home sells depends on various factors, but there are certainly measures that sellers can take—some tricks of the trade, if you will—that will increase a seller’s success in any market.